Image credit: Shell International
Shell has signed a deal that sees them start the 2015 race season as BMW Motorsport’s exclusive premium technology partner, a deal that sees Shell supply and co-design premium motor oils for BMW Motorsport race cars.
In addition to the on track activities, BMW will for the first time exclusively recommend a fuel, Shell V-Power, for use in BMW M Automobiles – M Series road cars.
Shell will exclusively supply its premium lubricants to BMW Motorsport’s racing events: the Deutsche Tourenwagen Masters (DTM) in Germany, Austria, Netherlands and Russia; the TUDOR United SportsCar Championship (TUSCC) in the United States and Canada; and the 24-hour Nürburgring-Nordschleife race in Germany.
“This is a great example of getting more value out of our key partnerships with original equipment manufacturers (OEMs),” says Roger Moulding, VP of Shell’s Global Marketing and Global Key Accounts. “We should all be rightly proud that BMW Motorsport is further putting their faith in Shell high-performance motor oils, this time in the hope of great success on the racetrack.
“The fact that BMW is also recommending our performance fuels for their high-end road cars is a demonstration of what value we can generate for a key customer. We are a fuels and lubricants company and getting more combined value is what it’s all about.”
BMW Motorsport race cars will use Shell premium motor oils, like Shell Helix Ultra and Pennzoil Platinum (for North America), along with other premium lubricants like Shell Spirax (transmission fluid) and Shell Gadus (greases). Shell Helix Ultra and Pennzoil branding will appear on the race cars, driver’s overalls and on other promotional items such as the driver helmets and the BMW Motorsport website.
Shell will also, specifically for DTM, co-develop a bespoke motor oils to maximise driveline performance and further reduce friction and wear on race engines, which could make all the difference for victory. Each manufacturer is limited to nine engines to last the full 2015 season.
Andrew Greenall, Shell’s Technical Project Manager for Motorsports Lubricants Development, said “In a relatively short period of time, we have already achieved some really exciting results. Pre-season testing showed this new oil boosts the vehicle’s performance, as it helps reduce engine friction and deliver extra horsepower on the track.
“This is a great benefit for the BMW DTM racing team, as it can help the drivers achieve a crucial increase in lap times; and only a few tenths of a second make all the difference in this motorsport,”